ReDiscover
REDISCOVER is a guerilla awareness campaign that is based around the experience of being a BIPOC within the LGBTQI+ community. Intersectionality, “the interconnected nature of social categorizations such as race, class, and gender,” is often overlooked in contemporary American Society. Because of this, the struggles associated with being BIPOC in the LGBTQI+ community are often overlooked and not talked about. REDISCOVER aims to tackle these issues through creating design experiences through invisibility to not only bring awareness, but empower people to fight against misrepresentation within American society.
What is ReDiscover?
redisCOVER
To cover means to “seek physical shelter or protection sought by people in danger.” Many feel this way as their surroundings don’t allow them to freely express who they are — this is only the beginning.
reDISCOVER
To discover means to “disclose the identity of (Someone).” Self-appreciation or discovery starts with not only figuring out who you are, but beginning to show the world exactly what that means to you.
REdisCOVER
To recover means to “return to a natural state of health, mind, and strength.” Showing the world who you are is only the beginning — learning self love fuels the drive to better yourself and others around you.
ReDiscover Photography Book
The REDISCOVER photography book that serves as documentation for where these stickers were tagged all over. This brings awareness to the campaign by integrating design within everyday environments reinforcing the idea of designing invisibility. The sticker serves as a visual symbolic presence seen all over and promotes curiosity attached to the portrait as an icon.
Rediscover Augmented Reality
The REDISCOVER poster utilizes portraiture not only as a striking visual, but a symbol with iconography that speaks to REDISCOVER. The third eye is a representation of enlightenment and wisdom. In addition, an augmented reality component is added to the posters to reinforce the idea of using invisibility in design — by pointing your camera to the image it comes alive to reveal messages from the campaign.
REDISCOVER Zine
The REDISCOVER zine focuses on different aspects of the experience being a gay person of color. The zine is a collection of articles and info–graphics that talk about gender, sexuality, and identity in an informative, but visually engaging manner.
