PUMA WOMEN’S BASKETBALL SS22
Puma Basketball’s first women’s mainline collection that explores the duality of a female basketball player’s on and off court persona. Graphic story leverages various messaging such as “Boutta Bucket,” “Resilience,” and “Unity,” as well as taking inspiration from a Pumapard for all-over-prints and illustration. Basketball serves as place to tap into her ferocity and confidence that is always in play throughout her life. Through apparel, trim and graphics we are able to create pieces that speak to this duality and her resilience.
MOOD BOARD & SKETCHES
APPAREL
GRAPHICS
PRODUCT
