pUMA REFORM X TRAYVON MARTIN FOUNDATION

Ideated and executed apparel collection with The Trayvon Martin Foundation under Puma’s Reform initiative to commemorate what would’ve been Trayvon’s 27th birthday and to bring awareness to ending gun violence. Airbrush graphics are utilized because they have been traditionally used as a means of memoriam while also pushing the values that The Trayvon Martin Foundation stands for. 100% of the proceeds from the collection was donated to The Trayvon Martin Foundation.

 

MOOD BOARD & PROCESS

APPAREL

 

GRAPHICS

 

PRODUCT

 

THE DAILY SHOW WITH TREVOR NOAH