PUMA HIGH COURT COLLECTION

PUMA Basketball’s first women’s collection led by Women’s Creative Director June Ambrose. Collection looks at basketball apparel through a female first lens and her duality as a player on and off the court. Graphic story emphasis is placed on collegiate varsity language intertwined with a lifestyle lens — Life is a sport.

(LEFT TO RIGHT) KATIE LOU SAMUELSON, JACKIE YOUNG, BREANNA STEWART, SKYLAR DIGGINS-SMITH

 

MOOD BOARD & SKETCHES

 

APPAREL

 

GRAPHICS

PRODUCT

 
 

Promotional Video directed by Hype Williams