HIGH COURT COLLECTION

PUMA Basketball’s first women’s collection led by Women’s Creative director June Ambrose. Collection looks at basketball apparel through a female first lens and her duality as a player on and off the court. Graphic story emphasis is placed on collegiate varsity language intertwined with a lifestyle lens — Life is a sport.

(LEFT TO RIGHT) KATIE LOU SAMUELSON, JACKIE YOUNG, BREANNA STEWART, SKYLAR DIGGINS-SMITH

 

Promotional Video directed by Hype Williams

MOOD BOARD & COLOR PALETTE

 

GRAPHICS

 

PRODUCT