PUMA BLACK FIVES SS22
PUMA Basketball’s third collaboration with The Black Fives Foundation that looks at the important cultural history behind the Black Fives Era. “The Black Fives Era” was a period in time where dozens of African American Basketball teams competed against one another before the racial integration of the NBA from 1904 through 1950. Graphic story looks to Harlem Renaissance art by capturing dynamic movement through abstract figures which is reminiscent to pieces of that time that depicts moments of live jazz and movement. This colorful, illustrative graphic language is married with the pre-existent analog branding in previous collections to elevate and expand the Puma X Black Fives story.
PROMOTIONAL MATERIAL FOR PUMA X BLACK FIVES COLLECTION
MOOD BOARD & SKETCHES
APPAREL
GRAPHICS
PRODUCT
