OVERTIME nEVER CHANGE A WINNING TEAM

Never Change a Winning Team is Overtime’s point of view on a New York City centric capsule. Tapping into NYC youth culture and attitude we take elements that can be seen in NYC from sewer grates, the subway, graffiti, rats etc. Utilizing a color palette that is reflective of the vibrant graffiti meshed with artwork that speaks to that New York state of mind attitude.

 

MOOD BOARD & SKETCHES

 

APPAREL

 

GRAPHICS

PRODUCT