OVERTIME DIAMOND DOVES
For Overtime Elite’s third season we expanded to include additional team franchises to further build out the Overtime Elite League. Diamond Doves is our take on basketball culture tying into a stained glass visual language. Emphasis was placed on asymmetrical design details and using panelling to activate as stained glass effects. Basketball is not only a game but, a lifestyle which we wanted to reflect in this new team identity being built out into new uniforms and off court retail collections.
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