OVERTIME COLD HEARTS
BLACK ICE CAPSULE

For Overtime Elite’s third season we wanted to expand our current offering for our three teams into fully built out lifestyle capsules that expands on each team’s ethos. For Cold Hearts, we embellished the ice and freezing cold design language with themes surrounding black ice, chains, and diamonds. Our primary executions were, but not limited to chenille patches and rhinestone appliqués to further make a relationship between the characteristics of diamonds and chains.

 

MOOD BOARD & SKETCHES

 

APPAREL

 

GRAPHICS

PRODUCT